What is an AI agent. And what can it do for you.
An AI agent is software that uses AI to do a job for you: read something, decide what's needed, and draft or take the next step. Here's what that means for a small business, in plain English.
01 · Chatbot, automation or agent?
Chatbot
Answers questions when someone asks. Useful, but it waits to be asked.
Automation
Follows fixed rules: when a form is filled in, add the customer to your job app. Reliable, but it can't handle things that vary.
AI agent
Uses AI to read, write and decide. It can look at each overdue invoice and write a different, appropriate reminder for each client, then tell you who needs a phone call.
02 · Real examples for small businesses
- Lead Responder. Replies to new enquiries within minutes, asks what the job is, and follows up for a week if they go quiet.
- Bookings & Reminders. Lets customers book a time and reminds them the day before.
- Customer Question Answerer. Answers everyday questions from your own information and passes you the tricky ones.
- Overdue Invoice Chaser. Checks Xero every morning and drafts the right follow-up for each overdue client.
Each does one job, and you approve anything before it goes to a customer. See prices and how setup works →
03 · Where to start
Pick the job that costs you the most time or money each week, and start there. Not sure which? An AI Opportunity Audit scores every repeatable job, or a workshop builds the first agents with your team.
Questions
What is an AI agent, in one sentence?
An AI agent is software that uses AI to carry out a job for you, like reading an enquiry, deciding what's needed and drafting the reply, rather than just answering a question.
How is an AI agent different from a chatbot?
A chatbot answers questions when someone asks. An agent does work: it checks your inbox, calendar or accounts, decides what to do, and drafts or takes the next step, usually without being asked each time.
How is an AI agent different from an automation?
An automation follows fixed rules: when X happens, do Y. An agent uses AI to read, write and decide, so it can handle things that vary, like writing a different follow-up for each overdue client.
Are AI agents safe to use in a business?
They can be, if they're set up well. Ours draft the work and you approve anything before it goes to a customer. Each agent does one job, so it's easy to see what it's doing.
How much does an AI agent cost?
Our off-the-shelf agents start from $249 setup and $30 a month. Custom agents for a job only your business has start from $5,000 setup.
Next step
Tell us the job you'd most like off your plate. We'll tell you whether an agent can do it, and what it costs.